8.09.2009

Pom Wow! (free swag)


frosty and freshly delivered cold to my door

weber_cam is one of the most visited sites on the internet. Last count, my sitemeter was tracking about 100-200 visitors per day. Take that Drudge.

With this kind of traffic there are perks. The delightful Molly, from Pom Wonderful emailed me and asked if I wanted a sample since it looks like some of my posts indicate I enjoyed healthy food (probably not the posts on ribs). I wasn't obliged to write anything or even mention the freebie on the site, but hey, nothing else to jabber about and still getting over jet-lag, I figured I'd write something about it anyway.

The good
It's yummy stuff. After having my first portion full strength, I cut it with water 1:1 because it's really strong. It possesses a pleasant tartness (similar to cranberry), but sweeter. The sugar content is 32 g/236 mL. I'm not sure what the native sweetener in a pomegranate, but it's a sweet one. I'm guessing it's cane. There's no added coloring and preservation is likely done through thermal processing rather than by benign chemical additives (I'm a chemist and believe chemical additives for preservation are perceived poorly because most people don't understand them and their function). Nonetheless, this is a great-tasting quality product and worth its high price. I think the 8 pack I generously received would be about $10. Actually, not bad for real juice, real juice is pricey.

My soapbox
The literature I received has lots of references to primary medical literature supporting its antioxidant activity, cardio-health claims, the crowd-pleasing manly things like super duper erections, and of course the ever popular, euro-loving, colon cleansing. These are the boiler plate claims of almost all natural foods claiming to be the newest fountain of youth and often underestimate the intelligence of the consumer. Some claims are supported, some, who knows. Antioxidant efficacy is a pretty easy proof for any food (most fruit knows how to protect itself from oxidation), but the chemical BHT in each and every bite of kid's cereal is also a great antioxidant and safe. The whole antioxidant thing isn't a guarantee against anything.

I'm no medical expert and feel free to shoot barbs at me in the comments, but a glass a day won't prevent you from getting a stroke and probably won't provide the woody promised - I'm currently participating in my own clinical study for the next 10 days - in the name of science.

Dear Molly of PomWonderful.com ...
Thanks so much for the gift. Despite my warning that I would not say a thing about this product on my site, you politely sent it anyway. My family and I do sincerely appreciate it. I think I'll actually buy more as a treat on special occasions. It's wicked tasty. I'm contemplating spiking my smoothies with it. I'll let you know in a subsequent post if I pursue it. Thanks again.